Next Generation Packaging Market Gains Momentum Through Intelligent Packaging Adoption
The global next generation packaging market is entering a broader adoption phase as food, healthcare, personal care, and logistics companies increasingly seek packaging solutions that extend shelf life, reduce waste, improve product identification, and strengthen supply-chain visibility. According to the latest market analysis by Future Market Insights, the market is projected to expand from USD 15.43 billion in 2026 to USD 28.73 billion by 2036 , registering a CAGR of 6.4% during the forecast period. Growth is being supported by rising demand for active packaging, stronger food traceability requirements, retail scanning upgrades, and packaging redesign driven by recyclability expectations. Active packaging is projected to lead the packaging type segment with a 42% share in 2026 , while food and beverages are expected to account for 36% of application demand . As brands look beyond conventional packaging, demand is shifting toward formats capable of delivering measurable functi...